AdSense for video

What is AdSense for video?
AdSense for video allows publishers with video content to earn revenue using relevant, non-intrusive ad placements from Google's extensive advertiser network. Video content will display both InVideo overlay and text overlay ads.
At this time, AdSense for video is in Beta may only be implemented for pages and videos that are in English with traffic primarily from the United States. If you're interested in participating, learn about the requirements, then fill out our interest form.You can learn more about the video monetization and distributions offered through our Video Advertising Solutions site.

Can I participate in AdSense for video?
The current minimum requirements from publishers are:
* Flash 7 player that you can control (a must-have)
* 1 million monthly streams
* U.S.-based publisher with primarily U.S. viewership
If you're interested in participating, please visit our sign-up form for more details and to sign up to be considered. As AdSense for video is in Beta, we are not able to accept all publishers into this program at this time. However, we do appreciate your interest and encourage you to apply if you meet our qualifications.
If you have an international website, please be aware that we're working with U.S. English sites only at this time. You're still welcome to fill in your details in the sign-up form, and we'll get in touch with you when we expand our efforts to international sites.

How will I be paid for ads in AdSense for video?
When contextually targeted, text overlay ads are paid on a cost-per-click basis. When placement-targeted, they'll be paid on a cost-per-thousand impressions (CPM) basis. InVideo ads will be paid on a CPM basis only at this time.

AdSense for video program policies
AdSense for video allows publishers with video content to earn revenue using relevant, non-intrusive ad placements from Google's extensive advertiser network. If you'd like to insert Google ads into your video streams, you must comply with the AdSense for video Terms and Conditions, the policies below, and the standard AdSense program policies.
At this time, AdSense for video may only be implemented for pages and videos that are in English and that receive primarily U.S. traffic.

Player Requirements
To request and display Google ads, video players must fulfill the following basic requirements:
* Players must be Flash version 7 or above.
* Players must always maintain an aspect ration of 4:3.
* Players must be a minimum of 320 x 240 pixels in size.

Video Requirements
* Video Length: Video content clips must be at least 30 seconds in length to be monetized through AdSense for video.
* Video Content: Publishers using AdSense for video may only place Google ads in videos that adhere to our content guidelines. Some of these guidelines are highlighted below. Please see the AdSense program policies for the complete list of content guidelines. Please note that all pages with video players using AdSense for video must also comply with these content guidelines. If your video player is embeddable, you must make every effort possible to ensure that pages where the video will display are also in compliance with the program policies. Videos displaying Google ads may not include:
o Pornography, adult, or mature content
o Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others
o Violent content, racial intolerance, or advocacy against any individual, group, or organization
o Content protected by copyright law, unless the content provider has the necessary legal rights to display that content. Please see our DMCA policy for more information.
* Video Descriptions and Metadata:
o High quality and accurate metadata, via aRSS feed, or a video description URL must be provided and maintained for all videos monetized through AdSense for video.
o Each video file (FLV) must have its own unique and static URL.
o All parameters passed to Google at the time of the ad request must be accurate. If your video player can be embedded on other websites, clearly indicate that the player is embeddable in the video metadata or at time of ad request.

Ad and Video Player Behavior
Code provided to you through the AdSense program may not be altered, nor may the standard ad behavior, targeting, or delivery of ads be manipulated, in any way that is not explicitly permitted by Google.
* If an ad request is made and returned, the ad must always be displayed, unless a user abandons the video before the ad is displayed or the video ends.
* Ads may not be hard-coded into your video player or video stream.
* Ad banners and images may not be used as the template background for your video player.
* Your video player must accommodate all appropriate types of user interaction with Google ads. For instance, all clickable links within an ad must remain clickable.
* Elements of your video player, such as the player controls or the player frame, may not obscure any portion of the ads. Conversely, ads must not be placed in close proximity to or obstruct in any way your video player controls (play, pause, volume, etc.).
* If your video player automatically plays when the page is loaded, the player needsto be placed above the fold of the page (800x600 pixels from the top left corner of the page).

Ads Served
AdSense for video offers several ad formats and we encourage publishers to experiment with a variety of placements in your video player, provided that you respect the policies listed below. Please note that these policies also apply to any third party ads you choose to display in players with Google ads.

General Guidelines:
* Only one ad unit may be displayed within your video player at any single time.
* Publishers may display one ad format (InVideo, text overlay ad) per every 10 minutes of a video content clip. Publishers may only make multiple ad requests within this time frame when also requesting an endcap ad for display at the conclusion of a video.
* Unless stated otherwise, publishers may not mix ads from multiple providers on the same video stream.
* Publishers may not remove or obscure in any way the ad "pill" associated with all AdSense for video ad formats.

Format-Specific Policies:
InVideo Ads (Graphical overlays):
* InVideo ads may start at any time in the video stream, though beginning at ten seconds is recommended.
* Once an ad has been requested and displayed, it must remain visible in the player until a new ad request is made or the end of the video clip. InVideo overlay ads will automatically minimize to the bottom of your video player after 15 seconds; minimizing the ad before that time is not permitted unless initiated by the user.

Text Overlays:
* Text overlay ads may start at any time in the video stream, though beginning at ten seconds is recommended.
* Once an ad has been requested and displayed, it must remain visible in the player until a new ad request is made or the end of the video clip.

Text Ad endcaps:
* If a video is displayed as part of a play list, then endcap ads can only be used after the last video in the playlist.
* Endcap ads must continue to be displayed until the user closes the video player or navigates off the page.
* Endcaps may be used in combination with other ad units in certain circumstances, specifically when:
o Google text overlay or InVideo ads are also used
o Third party pre-roll or mid-roll video ads are used
* Endcaps may not be used in combination with certain ad units, specfically third party overlays (InVideo, text, or otherwise).

Do you support in-stream video ads for AdSense for video?
At this time, we support only InVideo and text overlay ads in the bottom portion of the video viewing area. However, we'll continue to test a variety of ad formats to see how users respond, keeping in mind the interests of advertisers and publisher as always.

What's the difference between AdSense for video, video ads, and video units?
With all the new video options offered through AdSense, we understand if it can be hard to remember which is which. Let's clarify:
* Click-to-play video ads: Video ads are a type of ad displayed on AdSense publisher websites. Any publisher opted into image ads and using one of the supported formats may see these click-to-play video ads on their sites.
* Video units: This feature allows English-language AdSense publishers to add video content from YouTube partners to their sites in a customizable player. The video is packaged with text overlay ads and a companion banner above the video.
* AdSense for video Beta: This product delivers text overlay and InVideo ads into AdSense publishers' video streams. If you have your own online video content, AdSense for video can help you earn revenue from that content.
You may also have heard of the YouTube partner program, which isn't offered through AdSense. If you want to make money from video content on YouTube and across the web, you can submit an application through the YouTube partner website.

If I use AdSense for video, can I use other video ad solutions too?
Yes, through AdSense for video we work with our publishers on a non-exclusive basis. You may choose to allocate streams to AdSense for video and to other ad solutions at your discretion.

How are ads targeted to my video content?
Text overlay ads, like AdSense for content ads, can be either contextually targeted or placement-targeted to your site. With InVideo ads, advertisers will work with Google account representatives to target their ads to your content by choosing categories of content, choosing specific AdSense for video partners to target, or selecting channels which publishers define.

Is AdSense for video part of YouTube?
AdSense for video is for publishers who are interested in monetizing their own online video content on their sites. Publishers do not need to upload their content to YouTube to participate, and your video content won't be shown on YouTube.

What type of video content do you accept for AdSense for video?
We are looking for all categories of content. However, keep in mind that because adult content and other types of content are not permitted by the AdSense for video program policies, publishers must have systems in place to review user-generated content.

Why is Google offering AdSense for video?
Google is always looking for ways to improve the AdSense program and provide additional opportunities for publishers to monetize their content. We realize that as technology and the internet evolve, so does the definition of content. For publishers, content is no longer just text; it may also include video. Additionally, we recognize the need for a video monetization solution that effectively balances the needs of advertisers, publishers, and users.With AdSense for video, publishers will be able to monetize their online video content through AdSense with ads located within their video content. At this time, we will be using two ad formats: InVideo ads as are used on YouTube, and text overlay ads drawn from the world's largest advertiser base.

What ad formats are displayed through AdSense for video?
Right now, we'll be using two ad formats: an InVideo overlay ad and a text overlay ad.
* InVideo overlay ads are Flash-based and will be targeted to publishers' content based on the relevance of advertisers' campaigns to your content. Advertisers may choose to include a companion video ad which opens when a user clicks on the overlay, pausing the content and playing a video ad within the video player. InVideo ads will compete in the Google auction and are paid on a cost-per-thousand impressions basis.
* Text overlay ads are drawn from the campaigns of AdWords advertisers and may be contextually targeted to signals in your video and your site. These ads may also be placement-targeted to your site and appear within your video streams. When contextually targeted, text overlay ads are paid on a cost-per-click basis. When placement-targeted, they are paid on a cost-per-thousand impressions basis.

Can I control when the ads appear in my videos?
Yes, you will be able to define when InVideo and text overlay ads first appear in your video streams.