What is a conversion in my referral reports?
A conversion is reported when one of your referrals reaches the threshold required for you to generate earnings. This will vary depending on the type of product you're referring.
* Firefox plus Google Toolbar: a conversion occurs when a user downloads Firefox through your referral button and runs it for the first time. Your referral must be a Windows user, who has not previously installed Firefox, in order for you to receive credit.
* AdSense: a conversion for AdSense is counted when a user you've referred to AdSense has signed up and earned their first $5 within 180 days.
* AdWords: a conversion occurs when a user signs up for AdWords through your referral button or link and spends $5 within 90 days.
* Pack: we count a conversion when a Windows user, who has not previously downloaded Pack or the components of Pack, downloads and installs the product for the first time after being referred through your button. Note that Pack referrals are only available in certain locations.
* Google Apps: a conversion occurs when a user signs up for Google Apps. The domain must have one or more Google Apps email accounts in use for four consecutive weeks for the referral to be counted.
* Checkout: a conversion occurs when a user signs up for Google Checkout as a buyer and completes a transaction of at least $10 (before tax and shipping) with Google Checkout.
Please note that in order for your referral to be successful and result in a conversion, the user you refer must sign up directly through your referral button or link. If the user you've referred does not sign up or download a product directly through your referral button, we will be unable to track the referral and you will not receive credit.
Because not all referred publishers who sign up for AdSense or AdWords will reach $5 in earnings/spend within the given time limit, you may notice that the amount of sign-ups is higher than the amount of conversions. Depending on the success of your referrals, these statistics may even out over time.
How can I track my referrals?
To track the performance of your referrals, you can visit either your Reports Overview page or your Advanced Reports page, being sure to select referrals as the product. We'll display clicks, sign-ups, conversions and earnings separately for each referral product or service and will report your referral statistics in the following manner:
* Clicks: We'll report a click every time a user clicks on one of your referral buttons for any product.
* Sign-ups: A sign-up will be displayed every time a user signs up for AdSense. Some products, like Firefox, do not require a sign-up and therefore will not report sign-ups.
* Conversions: Each product you refer will show conversion statistics. A conversion displayed in your reports indicates that you've reached the threshold necessary to receive earnings for that referral. For example, we'll show a conversion each time a user you've referred downloads and runs Firefox, or when a publisher you've referred first earns US $100 from AdSense.
* Earnings: As with your other AdSense reports, the earnings we'll display are your revenue for referrals, separated by product.
Please keep in mind, however, that your earnings for referrals are not based on clicks, but on conversions.
What is an invalid conversion?
To be considered valid, conversions on referral ads must result from genuine user interest. Invalid conversion activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. This includes, but is not limited to, clicks, impressions, or actions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software. In addition, any method that falsely generates clicks, impressions, or actions is strictly prohibited by our program policies.
Do you provide separate reports for each referral product?
Yes. By visiting your Overview reports page and clicking the arrow next to Referrals, you can view your statistics for each product. However, note that your monthly earnings from referrals, shown in the Earnings details on your Payment History page, will not be separated by product.
A conversion is reported when one of your referrals reaches the threshold required for you to generate earnings. This will vary depending on the type of product you're referring.
* Firefox plus Google Toolbar: a conversion occurs when a user downloads Firefox through your referral button and runs it for the first time. Your referral must be a Windows user, who has not previously installed Firefox, in order for you to receive credit.
* AdSense: a conversion for AdSense is counted when a user you've referred to AdSense has signed up and earned their first $5 within 180 days.
* AdWords: a conversion occurs when a user signs up for AdWords through your referral button or link and spends $5 within 90 days.
* Pack: we count a conversion when a Windows user, who has not previously downloaded Pack or the components of Pack, downloads and installs the product for the first time after being referred through your button. Note that Pack referrals are only available in certain locations.
* Google Apps: a conversion occurs when a user signs up for Google Apps. The domain must have one or more Google Apps email accounts in use for four consecutive weeks for the referral to be counted.
* Checkout: a conversion occurs when a user signs up for Google Checkout as a buyer and completes a transaction of at least $10 (before tax and shipping) with Google Checkout.
Please note that in order for your referral to be successful and result in a conversion, the user you refer must sign up directly through your referral button or link. If the user you've referred does not sign up or download a product directly through your referral button, we will be unable to track the referral and you will not receive credit.
Because not all referred publishers who sign up for AdSense or AdWords will reach $5 in earnings/spend within the given time limit, you may notice that the amount of sign-ups is higher than the amount of conversions. Depending on the success of your referrals, these statistics may even out over time.
How can I track my referrals?
To track the performance of your referrals, you can visit either your Reports Overview page or your Advanced Reports page, being sure to select referrals as the product. We'll display clicks, sign-ups, conversions and earnings separately for each referral product or service and will report your referral statistics in the following manner:
* Clicks: We'll report a click every time a user clicks on one of your referral buttons for any product.
* Sign-ups: A sign-up will be displayed every time a user signs up for AdSense. Some products, like Firefox, do not require a sign-up and therefore will not report sign-ups.
* Conversions: Each product you refer will show conversion statistics. A conversion displayed in your reports indicates that you've reached the threshold necessary to receive earnings for that referral. For example, we'll show a conversion each time a user you've referred downloads and runs Firefox, or when a publisher you've referred first earns US $100 from AdSense.
* Earnings: As with your other AdSense reports, the earnings we'll display are your revenue for referrals, separated by product.
Please keep in mind, however, that your earnings for referrals are not based on clicks, but on conversions.
What is an invalid conversion?
To be considered valid, conversions on referral ads must result from genuine user interest. Invalid conversion activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. This includes, but is not limited to, clicks, impressions, or actions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software. In addition, any method that falsely generates clicks, impressions, or actions is strictly prohibited by our program policies.
Do you provide separate reports for each referral product?
Yes. By visiting your Overview reports page and clicking the arrow next to Referrals, you can view your statistics for each product. However, note that your monthly earnings from referrals, shown in the Earnings details on your Payment History page, will not be separated by product.
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