Where do cost-per-action ads come from?
Referral ads for non-Google products come from our inventory of AdWords advertisers who are interested in displaying ads on a pay-per-action basis. For certain advertisers, pricing on a per-action basis can be more valuable, since the advertiser controls the specific actions they'd like to pay for a user completing on their site.
What if an advertiser I'm referring ends their campaign or runs out of budget?
When you set up a referral ad unit, we require you to select one of three options for when your chosen ad is unavailable:
* Automatically choose fallback referral ads
* Show non-Google ads from another URL
* Fill space with a solid color
If an advertiser you're referring ends their campaign or runs out of budget, your referral ad unit will display according to the option you have chosen.
Can I refer multiple advertisers in a single referral unit?
Yes, you can refer multiple advertisers in a single ad unit. Choose multiple referral ads, or select based on categories and keywords, and we'll rotate the ads in your referral unit based on their performance. The ads that perform better will be displayed more frequently in order to maximize your earnings while still maintaining variety for your users.
Referral ads for non-Google products come from our inventory of AdWords advertisers who are interested in displaying ads on a pay-per-action basis. For certain advertisers, pricing on a per-action basis can be more valuable, since the advertiser controls the specific actions they'd like to pay for a user completing on their site.
What if an advertiser I'm referring ends their campaign or runs out of budget?
When you set up a referral ad unit, we require you to select one of three options for when your chosen ad is unavailable:
* Automatically choose fallback referral ads
* Show non-Google ads from another URL
* Fill space with a solid color
If an advertiser you're referring ends their campaign or runs out of budget, your referral ad unit will display according to the option you have chosen.
Can I refer multiple advertisers in a single referral unit?
Yes, you can refer multiple advertisers in a single ad unit. Choose multiple referral ads, or select based on categories and keywords, and we'll rotate the ads in your referral unit based on their performance. The ads that perform better will be displayed more frequently in order to maximize your earnings while still maintaining variety for your users.
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