Referrals Overview
Referrals Quick Start Guide
It takes four basic steps to set up referrals on your site. Review the steps below for a guided walkthrough of selecting and implementing referrals on your webpages.
Step 1: Choose your referral locale
Select the country and language combination for which you'd like to see available ads.
Step 2: Fill your Ad Shopping Cart
Choose from our extensive list of advertisers in a variety of different categories.
Step 3: Customize your ad unit
Design an ad with the size and color scheme that best matches the look and feel of your site.
Step 4: Copy and paste the code in your pages
Paste the referral code into the HTML source of your webpages and publish them to the web.
Step 1: Choose your referral locale
Before picking specific ads, you'll need to specify your country and language preferences. In order to maximize conversion opportunities, choose the combination that best reflects the profile of your users. Some referrals may not be available in all countries, even if they are available in your preferred language. Please note that if you select ads for a location other than the one your users are in that you may not get paid for the conversion.
Step 2: Fill your Ad Shopping Cart
The first step in building your Ad Shopping Cart is selecting the ad format you would like to use. From the drop-down, select the size that you would like your for your ad unit. (You can see a full list on our Ad Formats page.)
Next, select the options to add to your shopping cart. On the primary selection screen, there are a number of ways for you to start building your Ad Shopping Cart:
* Search for a specific product name or keyword
* Add categories from the list of available options
* Browse by category by clicking on one of the View products links next to the category you're interested in
* Browse through the entire list of available advertisers by clicking the first View products link next to the All products category
If you search by keyword or browse by category, you'll be offered a list of products that match your request along with the option to add that keyword or category to your cart. If there's a specific product that you would like to refer from this list, select that product. If you're not sure which product to choose, or simply want the best-performing ads from this list to show up on your site, select the Add Keyword/Category to Cart option.
Choosing Keywords/Categories (recommended for most publishers)
When you add keywords or categories to your Ad Shopping Cart, Google will rotate ads from all products matching these targeting selections and optimize the ad unit to display the ads that perform best for your site. In the future, when new products matching these targeting options are added to our system, we'll add them to the rotation automatically to make sure you are receiving the highest-paying products for your ad unit. There's no need to select new products or update your code.
Choosing Products
If you prefer to select the exact products to refer on your site, you can do that as well. You can select up to 15 products for each ad unit you create and Google will optimize among those products to display the ads that perform best on your site.
Once you've found a product to refer, you'll see all the available ads for that product; most advertisers have a variety of different text ads, text links, and image ads from which you can choose. Text ads are available in all ad unit sizes, but images and text links cannot be customized. Select as many ads as you like, as long as they're all the same size. Google will rotate the ads and display the best performing ones for your site.
Alternatively, if you're not sure which ads to select for a given product, you can select the Add product to cart option. If you select this option, the best-performing ads for this product will always be displayed in your ad unit.
Step 3 of 4: Customize your ad unit
Next, you can select the standard text ad format (if you haven't already selected one) and color, as well as add a custom channel.
You can choose from any text ad format that's currently available in AdSense for content. To review the available sizes, visit the Ad Formats page.
For your color options, you can choose from any of the AdSense palettes or custom palettes that you've defined in your AdSense for content setup. If you'd like to create a new custom palette, you can do this visiting the Color Palettes page, under the AdSense Setup tab in your account. You can also find help creating a custom color palette.
You can assign a custom channel either by selecting one of the channels you've already defined from the drop-down menu or by clicking Add new channel and creating a new one. Learn more about custom channels.
Step 4 of 4: Copy and paste the code in your pages
After continuing from the Referral Options page, you'll see the code for the ad unit you generated. Copy this code in its entirety and paste it into the HTML source of your webpage wherever you would like your new referral ad unit to appear. Get help adding the code to your page.
Remember, you can place up to three referral units on a single webpage, in addition to three standard AdSense for content units.
For recommendations on placing your new referral ad unit on your site, check out our tips for successful referrals. Please also keep in mind that our referral policies do not permit publishers to use online advertising to purchase traffic for the specific and sole purpose of generating conversions, unless they have the express permission of the advertiser and a site that complies with Google's Landing Page Quality Guidelines.
What is the referrals feature?
Referrals is a feature of AdSense that allows you to increase your revenue while increasing your users' awareness of useful products and services. By adding a referral button to your site, you can direct users to products like AdSense or Firefox with Google Toolbar. When your referral connects a user to one of our referral products, you can generate more earnings while helping new web publishers monetize their websites or improve their web browsing experience.
You can use our step-by-step instructions to add a referral to your site in minutes.
Note that the referral products available to you may vary depending on your location or language - you can find a full list of the referral products available for you by visiting the AdSense Setup tab and choosing Referrals as the product.
Can I use online advertising to promote my referral ads?
No, you may not use online advertising to purchase traffic for the specific and sole purpose of generating conversions, unless you have the express permission of the advertiser and your site complies with Google's Landing Page Quality Guidelines.
Please note that Google does not grant the use of online advertising for the specific and sole purpose of generating conversions for Google products and those of our Google Pack partners.
What formats are available for referrals?
Image and text ad referrals are available in the same sizes as our existing image ad formats. You can view examples of all these formats on our Ad Formats page.
We also offer text link formats for referrals. Learn more about text links.
How many referrals can I place on a page?
You're welcome to place up to three referral units on a given webpage. This includes referral units for Google products. We ask that publishers do not place referrals in emails, software applications, or pop-ups, as specified in the AdSense program policies
How do I add a referral to my site?
To create a new referral unit and add it to your site, please follow these steps:
1. Sign in to your AdSense account at www.google.com/adsense.
2. Visit the AdSense Setup tab and choose Referrals as the product.
3. Choose your referral locale by picking a location and language in which your site's visitors will most often view your ads.
4. Find ads that are appropriate for your site in one of two ways:
- Search or browse for products and services that you would like to display on your site. Remember, you don't have to pick just one; you can pick multiple ads that we'll automatically rotate based on performance.
- Alternatively, choose your referral units based on keywords you select, allowing you to take advantage of any ads that are later added to our system matching those words.
5. Choose your category, keyword, or product. What's the difference?
6. Pick from available ad formats.
7. Select a color palette for text ads, and a custom channel if you wish.
8. Copy and paste the referral code from the Your AdSense code box into the HTML source code of your site.
The referral button you've added should begin appearing on your page in moments.
For a detailed walkthrough of setting up a referral unit, please see the Referrals Quick Start Guide.
Can I recommend referral products to my users?
Sure - you're welcome to endorse or recommend the products you're referring on your site. However, our program policies don't permit you to encourage clicks on or draw unnatural attention to the referral units you're displaying on your site.
More specifically, it's acceptable to use language such as "I use AdSense and recommend it to monetize your website." However, please avoid using language such as "Click here," "Visit these links to support our site," or other similar language. For more information, review our program policies.
How do I put a search box or referral button on my Blogger site?
If you're using the Layouts-enabled template in Blogger, you can add an AdSense for search box or referral unit to your blog by following these steps:
1. Sign in to your Blogger account at http://www.blogger.com
2. Click the Layouts link
3. Click the Add a Page Element link
4. In the new window, please click on the Add To Blog button under the HTML/Javascript section.
5. Copy your search or referrals code exactly as it appears in your AdSense account and paste it directly into the 'Content' box.
6. Click the Save Changes button
7. Click the View Blog link on your Template page
However, if you are using a classic Blogger template, please follow the Blogger Help entry on How do I put AdSense on my blog?
Can I refer the same user to multiple products?
Yes. If you refer a user to more than one product, each referral will appear separately in your reports.
How many keywords should I add to my referral ad shopping cart?
You should select up to 10 keywords that are relevant to your site's content. Selecting more keywords allows AdSense to widen its available ad inventory and find better-performing ads for your site. Of course, if you'd like to narrow the types of ads that appear on your site, you're always welcome to select fewer keywords. Please keep in mind, however, that while a short keyword list may offer you greater control over the ads on your site, it may negatively impact your earnings.
What does it mean to choose referrals by 'category', 'keyword', or 'product'?
When you choose a category or keyword, we'll narrow our ad targeting to only ads that match these refinements. Within those results, we'll figure out which ads perform best on your site and show those most frequently.
When you choose a product, AdSense will rotate all available ads for the product and ad format you selected, displaying the best performing ads for your site. Many products have multiple ad options available. If you do not know which ad is best for your site and would like AdSense to figure it out, feel free to choose the product.
Why are referral ads that I didn't select showing up in my referral unit?
Your site might be displaying referral ads you didn't specifically choose if you left the Pick best performing ads box checked when you selected your ads. Please note that this option was only available before February 19, 2008. Referral ads set up after this date do not have this option and should not display unselected ads.
If you'd prefer to display only referral ads you specifically choose, you can either regenerate your referral code, making sure to uncheck the box, or update the settings for that referral unit on your Manage Ads page if it was created using the ad management feature.
What are text links?
A text link is an ad format that looks just like a standard hyperlink and will take on the font and color characteristics of your page. The benefit of this ad format is that you can easily integrate the ad into your site's main content, where users will find it most useful. For example, if we were writing an article about online advertising, you could write "Sign up for AdWords to increase traffic to your site." Please keep in mind that text links are coded in JavaScript, so you cannot edit the text of the link.
Referrals Quick Start Guide
It takes four basic steps to set up referrals on your site. Review the steps below for a guided walkthrough of selecting and implementing referrals on your webpages.
Step 1: Choose your referral locale
Select the country and language combination for which you'd like to see available ads.
Step 2: Fill your Ad Shopping Cart
Choose from our extensive list of advertisers in a variety of different categories.
Step 3: Customize your ad unit
Design an ad with the size and color scheme that best matches the look and feel of your site.
Step 4: Copy and paste the code in your pages
Paste the referral code into the HTML source of your webpages and publish them to the web.
Step 1: Choose your referral locale
Before picking specific ads, you'll need to specify your country and language preferences. In order to maximize conversion opportunities, choose the combination that best reflects the profile of your users. Some referrals may not be available in all countries, even if they are available in your preferred language. Please note that if you select ads for a location other than the one your users are in that you may not get paid for the conversion.
Step 2: Fill your Ad Shopping Cart
The first step in building your Ad Shopping Cart is selecting the ad format you would like to use. From the drop-down, select the size that you would like your for your ad unit. (You can see a full list on our Ad Formats page.)
Next, select the options to add to your shopping cart. On the primary selection screen, there are a number of ways for you to start building your Ad Shopping Cart:
* Search for a specific product name or keyword
* Add categories from the list of available options
* Browse by category by clicking on one of the View products links next to the category you're interested in
* Browse through the entire list of available advertisers by clicking the first View products link next to the All products category
If you search by keyword or browse by category, you'll be offered a list of products that match your request along with the option to add that keyword or category to your cart. If there's a specific product that you would like to refer from this list, select that product. If you're not sure which product to choose, or simply want the best-performing ads from this list to show up on your site, select the Add Keyword/Category to Cart option.
Choosing Keywords/Categories (recommended for most publishers)
When you add keywords or categories to your Ad Shopping Cart, Google will rotate ads from all products matching these targeting selections and optimize the ad unit to display the ads that perform best for your site. In the future, when new products matching these targeting options are added to our system, we'll add them to the rotation automatically to make sure you are receiving the highest-paying products for your ad unit. There's no need to select new products or update your code.
Choosing Products
If you prefer to select the exact products to refer on your site, you can do that as well. You can select up to 15 products for each ad unit you create and Google will optimize among those products to display the ads that perform best on your site.
Once you've found a product to refer, you'll see all the available ads for that product; most advertisers have a variety of different text ads, text links, and image ads from which you can choose. Text ads are available in all ad unit sizes, but images and text links cannot be customized. Select as many ads as you like, as long as they're all the same size. Google will rotate the ads and display the best performing ones for your site.
Alternatively, if you're not sure which ads to select for a given product, you can select the Add product to cart option. If you select this option, the best-performing ads for this product will always be displayed in your ad unit.
Step 3 of 4: Customize your ad unit
Next, you can select the standard text ad format (if you haven't already selected one) and color, as well as add a custom channel.
You can choose from any text ad format that's currently available in AdSense for content. To review the available sizes, visit the Ad Formats page.
For your color options, you can choose from any of the AdSense palettes or custom palettes that you've defined in your AdSense for content setup. If you'd like to create a new custom palette, you can do this visiting the Color Palettes page, under the AdSense Setup tab in your account. You can also find help creating a custom color palette.
You can assign a custom channel either by selecting one of the channels you've already defined from the drop-down menu or by clicking Add new channel and creating a new one. Learn more about custom channels.
Step 4 of 4: Copy and paste the code in your pages
After continuing from the Referral Options page, you'll see the code for the ad unit you generated. Copy this code in its entirety and paste it into the HTML source of your webpage wherever you would like your new referral ad unit to appear. Get help adding the code to your page.
Remember, you can place up to three referral units on a single webpage, in addition to three standard AdSense for content units.
For recommendations on placing your new referral ad unit on your site, check out our tips for successful referrals. Please also keep in mind that our referral policies do not permit publishers to use online advertising to purchase traffic for the specific and sole purpose of generating conversions, unless they have the express permission of the advertiser and a site that complies with Google's Landing Page Quality Guidelines.
What is the referrals feature?
Referrals is a feature of AdSense that allows you to increase your revenue while increasing your users' awareness of useful products and services. By adding a referral button to your site, you can direct users to products like AdSense or Firefox with Google Toolbar. When your referral connects a user to one of our referral products, you can generate more earnings while helping new web publishers monetize their websites or improve their web browsing experience.
You can use our step-by-step instructions to add a referral to your site in minutes.
Note that the referral products available to you may vary depending on your location or language - you can find a full list of the referral products available for you by visiting the AdSense Setup tab and choosing Referrals as the product.
Can I use online advertising to promote my referral ads?
No, you may not use online advertising to purchase traffic for the specific and sole purpose of generating conversions, unless you have the express permission of the advertiser and your site complies with Google's Landing Page Quality Guidelines.
Please note that Google does not grant the use of online advertising for the specific and sole purpose of generating conversions for Google products and those of our Google Pack partners.
What formats are available for referrals?
Image and text ad referrals are available in the same sizes as our existing image ad formats. You can view examples of all these formats on our Ad Formats page.
We also offer text link formats for referrals. Learn more about text links.
How many referrals can I place on a page?
You're welcome to place up to three referral units on a given webpage. This includes referral units for Google products. We ask that publishers do not place referrals in emails, software applications, or pop-ups, as specified in the AdSense program policies
How do I add a referral to my site?
To create a new referral unit and add it to your site, please follow these steps:
1. Sign in to your AdSense account at www.google.com/adsense.
2. Visit the AdSense Setup tab and choose Referrals as the product.
3. Choose your referral locale by picking a location and language in which your site's visitors will most often view your ads.
4. Find ads that are appropriate for your site in one of two ways:
- Search or browse for products and services that you would like to display on your site. Remember, you don't have to pick just one; you can pick multiple ads that we'll automatically rotate based on performance.
- Alternatively, choose your referral units based on keywords you select, allowing you to take advantage of any ads that are later added to our system matching those words.
5. Choose your category, keyword, or product. What's the difference?
6. Pick from available ad formats.
7. Select a color palette for text ads, and a custom channel if you wish.
8. Copy and paste the referral code from the Your AdSense code box into the HTML source code of your site.
The referral button you've added should begin appearing on your page in moments.
For a detailed walkthrough of setting up a referral unit, please see the Referrals Quick Start Guide.
Can I recommend referral products to my users?
Sure - you're welcome to endorse or recommend the products you're referring on your site. However, our program policies don't permit you to encourage clicks on or draw unnatural attention to the referral units you're displaying on your site.
More specifically, it's acceptable to use language such as "I use AdSense and recommend it to monetize your website." However, please avoid using language such as "Click here," "Visit these links to support our site," or other similar language. For more information, review our program policies.
How do I put a search box or referral button on my Blogger site?
If you're using the Layouts-enabled template in Blogger, you can add an AdSense for search box or referral unit to your blog by following these steps:
1. Sign in to your Blogger account at http://www.blogger.com
2. Click the Layouts link
3. Click the Add a Page Element link
4. In the new window, please click on the Add To Blog button under the HTML/Javascript section.
5. Copy your search or referrals code exactly as it appears in your AdSense account and paste it directly into the 'Content' box.
6. Click the Save Changes button
7. Click the View Blog link on your Template page
However, if you are using a classic Blogger template, please follow the Blogger Help entry on How do I put AdSense on my blog?
Can I refer the same user to multiple products?
Yes. If you refer a user to more than one product, each referral will appear separately in your reports.
How many keywords should I add to my referral ad shopping cart?
You should select up to 10 keywords that are relevant to your site's content. Selecting more keywords allows AdSense to widen its available ad inventory and find better-performing ads for your site. Of course, if you'd like to narrow the types of ads that appear on your site, you're always welcome to select fewer keywords. Please keep in mind, however, that while a short keyword list may offer you greater control over the ads on your site, it may negatively impact your earnings.
What does it mean to choose referrals by 'category', 'keyword', or 'product'?
When you choose a category or keyword, we'll narrow our ad targeting to only ads that match these refinements. Within those results, we'll figure out which ads perform best on your site and show those most frequently.
When you choose a product, AdSense will rotate all available ads for the product and ad format you selected, displaying the best performing ads for your site. Many products have multiple ad options available. If you do not know which ad is best for your site and would like AdSense to figure it out, feel free to choose the product.
Why are referral ads that I didn't select showing up in my referral unit?
Your site might be displaying referral ads you didn't specifically choose if you left the Pick best performing ads box checked when you selected your ads. Please note that this option was only available before February 19, 2008. Referral ads set up after this date do not have this option and should not display unselected ads.
If you'd prefer to display only referral ads you specifically choose, you can either regenerate your referral code, making sure to uncheck the box, or update the settings for that referral unit on your Manage Ads page if it was created using the ad management feature.
What are text links?
A text link is an ad format that looks just like a standard hyperlink and will take on the font and color characteristics of your page. The benefit of this ad format is that you can easily integrate the ad into your site's main content, where users will find it most useful. For example, if we were writing an article about online advertising, you could write "Sign up for AdWords to increase traffic to your site." Please keep in mind that text links are coded in JavaScript, so you cannot edit the text of the link.
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