How do I add a video unit to my page?
Once you have linked your YouTube account and AdSense account, it's easy to add a video unit to your page. Just follow these steps to customize and implement your player.
1. Sign in to your account at http://www.google.com/adsense.
2. Select the AdSense Setup tab, then choose video units as the product.
3. You'll be directed to the YouTube website to customize your video unit. If you're not already logged in to YouTube, you will need to do so, then visit this page.
4. Enter a name and description for this player that will help you remember it in the future.
5. Customize the colors and layout of the player to fit your site.
6. Choose the type of content you'd like to display in this player: automated content that's automatically targeted to your site, or content from specific categories or providers.
7. Click the Generate code button.
8. Copy the code in the box and paste into the HTML source of your page where you'd like to display the video.
Once you've saved and published your page to the web, you'll see targeted videos start to show up right away.
What does the video unit look like?
There are several different formats to choose from, but each one displays a video screen and player controls that your visitors can use to navigate through the video. Each video will display two types of ads: companion ads, which appear in the player above the video content, or text overlay ads, which are displayed in bottom 20% of the video content as it plays.
To view an example video unit, visit the Inside AdSense blog.
Where does the video content come from?
Video content comes from select YouTube partners who have chosen to make their videos available to publishers in the AdSense network along with targeted advertising.
If you'd like to have your video content appear in video units, you can sign up to be a YouTube partner. Just fill out the application at their partner website: http://www.youtube.com/partners.
What kinds of ads will appear in the video unit?
Video units may display two types of ads:
* Text overlay ads, which are displayed in the bottom 20% of the video as it plays
* Companion ads, which appear above the video content within the player
The ads displayed can be either contextually targeted or site-targeted, and may be paid on either a cost-per-click or cost-per-thousand impressions basis.
How many video units can I place on a page?
At this time, we allow publishers to display just one video unit on each page that complies with our program policies.
How do I get started with video units?
In order to place video units on your site, follow the steps below. You'll first link your AdSense account with a YouTube account, then customize the video player to display on your pages.
1. Sign in to your AdSense account.
2. Visit the AdSense Setup tab and choose the video units link.
3. After reviewing the Terms and Conditions, check the box indicating you've done so.
4. Click the Visit AdSense Video units button. You'll then be taken to the YouTube website.
5. Once you're on the YouTube website, you'll need to link your AdSense account with a YouTube account. Learn more about linking accounts.
6. After your accounts are linked, revisit the AdSense Setup tab, choose video units as the product, and click the Visit AdSense Video units button.
7. You'll now see the option to create a new AdSense player. Give your player a name and description that will help you remember it in future should you wish to make updates.
8. Pick a color theme. You can change the colors in the future within your account without needing to update your code.
9. Pick a layout. Layouts can't be updated; if you want to change the layout in the future, you will need to create a new video unit.
10. Choose the type of content you want to display: by content categories, by individual content providers, or by automatically targeting your site content. You can also provide keyword hints to assist automatic video content targeting.
11. Click the Generate code button, then copy and paste the code into the HTML source of your site where you want to display a video unit.
That's it! Once you publish your site to the web, targeted videos should begin appearing right away.
What are video units and how do they work?
Video units are a new way to enrich your site content -- and earn more -- with relevant video from YouTube partners on an embedded, customizable video player. When you place a video unit on your site, you can choose the video content in several ways: by picking content categories, by select individual content providers, or by having video automatically targeted to your site content. The videos you display will be monetized with relevant ads, too. The video unit displays companion and text overlay ads that are highly targeted and non-intrusive. Plus, to help integrate video units into your site further, you can also customize the color scheme and layout of the video unit.To learn more about how video units work, take a look at our informational video on the Inside AdSense blog.If you're not an AdSense publisher already, sign up now to start displaying video units on your pages. Keep in mind that right now video units are only available for publishers located in the United States with English-language websites.
Each video player features standard YouTube video controls, allowing users to play and stop the video at any time. While the video plays, they can click on either overlay or companion ads, and the advertiser's site will open in a new window or tab. All video units are user-initiated, so they won't be intrusive to your site's visitors. Users also have the option to minimize the overlay ad if they'd prefer. View an example video unit on the Inside AdSense blog.
How are ads targeted in video units?
Just like AdSense for content, ads in video units can be either contextually targeted (both to the content of the site and the video) as well as site-targeted to individual websites.
Which languages do you support for video units?
Currently video units are only available to publishers with English-language websites in locations including the United States, United Kingdom, Ireland, and Canada. We hope to broaden the reach of the program soon, but don't have a date for when this may be released more widely.
Can I watch the videos in my video units?
You should watch the videos in your video unit only to the extent that you need to monitor the content that is appearing on your site. Similar to publishers who reload their pages in an effort to generate revenue from CPM ads, excessive viewing of an individual video in your video unit would constitute a violation of AdSense policy. This is because new CPM ads may load every time you view a video in your player. If we find that a publisher is viewing videos on their site excessively, we may disable their account as per AdSense policy in order to protect our advertisers from inflated costs. Please also note that clicking on your own text overlay ads or companion ads at any time is strictly prohibited by AdSense policy. Failure to comply with this policy may lead to your account being disabled.
With all the new video options offered through AdSense, we understand if it can be hard to remember which is which. Let's clarify:
- Click-to-play video ads: Video ads are a type of ad displayed on AdSense publisher websites. Any publisher opted into image ads and using one of the supported formats may see these click-to-play video ads on their sites.
- Video units: This feature allows English-language AdSense publishers to add video content from YouTube partners to their sites in a customizable player. The video is packaged with text overlay ads and a companion banner above the video.
- AdSense for video Beta: This product delivers text overlay and InVideo ads into AdSense publishers' video streams. If you have your own online video content, AdSense for video can help you earn revenue from that content.
You may also have heard of the YouTube partner program, which isn't offered through AdSense. If you want to make money from video content on YouTube and across the web, you can submit an application through the YouTube partner web.
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